Sales Training and Sales Promotion for Television
โ Scribed by Macke, W.E.
- Book ID
- 114567619
- Publisher
- Institute of Electrical and Electronics Engineers
- Year
- 1950
- Tongue
- English
- Weight
- 356 KB
- Volume
- 38
- Category
- Article
- ISSN
- 0096-8390
No coin nor oath required. For personal study only.
๐ SIMILAR VOLUMES
## Abstract This paper examines a general model of sales contests in which agents have heterogeneous attitudes toward risk. It shows that agents that are less risk averse have a higher probability of success. A corollary to this result shows that when absolute risk aversion is decreasing in wealth,
## Abstract The effect of buyer belief in good luck on the propensity to select a sales promotion strategy involving a lucky draw (e.g., sweepstakes) is investigated using a sample of 699 individuals in Hong Kong. Using subscales from Darke and Freedman's (1997b) Belief in Good Luck Scale, it is fo