## Abstract The effect of buyer belief in good luck on the propensity to select a sales promotion strategy involving a lucky draw (e.g., sweepstakes) is investigated using a sample of 699 individuals in Hong Kong. Using subscales from Darke and Freedman's (1997b) Belief in Good Luck Scale, it is fo
Sales Promotion and Cooperative Retail Pricing Strategies
โ Scribed by Timothy J. Richards; Paul M. Patterson
- Publisher
- Springer US
- Year
- 2005
- Tongue
- English
- Weight
- 167 KB
- Volume
- 26
- Category
- Article
- ISSN
- 0889-938X
No coin nor oath required. For personal study only.
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