A good sales letter is a money-making tool that can make all the difference between closing a sale and losing a sale. And the secret to an outstanding sales letter is to write as though you were talking. This lively book shows salespeople at all levels how to achieve a conversational tone that
Sales Letters That Sell
โ Scribed by Laura Brill
- Publisher
- AMACOM
- Year
- 1997
- Tongue
- English
- Leaves
- 208
- Category
- Library
No coin nor oath required. For personal study only.
โฆ Synopsis
This text shows how to write controversial, positive letters that win sales. It tackles two popular subjects: generating more sales, and good writing skills. Readers are shown how to: speak their prospect's language; use the opening to capture attention; and motivate the prospect to act.
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