Method and situational factors in sales
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Robert J. Thomas
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Article
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1993
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John Wiley and Sons
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English
โ 619 KB
In this study the interaction of forecasting method (econometric versus exponential smoothing) and two situational factors are evaluated for their effects upon accuracy. Data from two independent sets of exanie quarterly forecasts for 19 classes of mail were used to test hypotheses. Counter to expe