Safeguarding intangible assets

✍ Scribed by Michael D Moberly

• Publisher: Butterworth-Heinemann, , Elsevier Inc
• Year: 2014
• Tongue: English
• Leaves: 173
• Edition: 1
• Category: Library

✦ Synopsis

Safeguarding Intangible Assets providesstrategies for preserving and enhancing a company’s intangible assets to increase its profitability, competitiveness, and sustainability. Intangible assets such as patents, trademarks, copyrights, methodologies, and brand typically account for 80 percent of an organization’s value and revenue. There are many forces making it more and more difficult to protect these assets, and securing them is a complex issue often overlooked by security and risk managers. Many security managers do not have adequate policies or procedures in place to protect these assets from compromise, infringement, and theft. SafeguardingIntangible Assets provides managers with the tools necessary for protecting these assets through effective and consistent oversight designed to preserve their control, use, and ownership. The book offers strategies for various types of business transactions, such as mergers and acquisitions, corporate-university R&D alliances, new product launches, early stage firms, and university-based spin-offs.

• Offers step-by-step guidelines and best practices for establishing and maintaining an intangible asset protection program.
• Provides intangible asset risk management strategies that preserve the company’s value, revenue, and competitive advantages.
• Shows how to collaboratively build a company culture that anticipates and recognizes intangible asset risks in everyday transactions and operations.
• Strengthens the interface with other departments’ security practices, including IT, management, legal, accounting, finance, and risk management.

✦ Table of Contents

Content:
Front-matter, Pages i,iii
Copyright, Page iv
About the Author, Pages xi-xii
Acknowledgments, Page xiii
Introduction, Pages xv-xxii
Chapter 1 - Intangible Assets, Pages 1-11
Chapter 2 - Managing Intangible Assets, Pages 13-29
Chapter 3 - Intangible Assets Business Transaction Due Diligence, Pages 31-47
Chapter 4 - New Dimensions for Company Management, Pages 49-57
Chapter 5 - Company Culture, Pages 59-72
Chapter 6 - Reputation Risks and Their Management, Pages 73-90
Chapter 7 - Distinguishing Intellectual Property and Intangible Assets, Pages 91-108
Chapter 8 - Intangible Asset Training, Pages 109-123
Chapter 9 - Measuring Performance of Intangible Assets, Pages 125-131
Chapter 10 - Insider Risks and Threats to Intangible Assets, Pages 133-143
Chapter 11 - Intangible Asset Strategist and Risk Specialist, Pages 145-150
Chapter 12 - Intangible Assets in 2014 and Beyond: Where Businesses Must Be, Pages 151-157
Index, Pages 159-167