When evaluating the launch of a new product or service, forecasts of the diusion path and the eects of the marketing mix are critically important. Currently no uniยฎed framework exists to provide guidelines on the inclusion and speciยฎcation of marketing mix variables into models of innovation diusion
โฆ LIBER โฆ
Role of diffusion processes in a model reaction of reesterification
โ Scribed by L. K. Naphadzokova; G. V. Kozlov; G. E. Zaikov
- Publisher
- John Wiley and Sons
- Year
- 2007
- Tongue
- English
- Weight
- 84 KB
- Volume
- 105
- Category
- Article
- ISSN
- 0021-8995
No coin nor oath required. For personal study only.
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