𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Risk analysis and investment appraisal in marketing

✍ Scribed by D.A. Cameron

Book ID
118348761
Publisher
Elsevier Science
Year
1972
Tongue
English
Weight
446 KB
Volume
5
Category
Article
ISSN
0024-6301

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## Abstract On deciding for the most appropriate investment when capital restrictions exist, investors define their alternatives and analyze each one of them. Traditionally, the definition, appraisal and analysis stages are treated separately. Herein, an innovative holistic method is proposed for b