[Review of Marketing Research] Review of Marketing Research Volume 2 || Individual-level Determinants of Consumers' Adoption and Usage of Technological Innovations

[Review of Marketing Research] Review of

[Review of Marketing Research] Review of Marketing Research Volume 10 || Consumer Experience and Experiential Marketing: A Critical Review

✍ Malhotra, Naresh K. 📂 Article 📅 2013 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 266 KB

[Review of Marketing Research] Review of

[Review of Marketing Research] Review of Marketing Research: Special Issue – Marketing Legends Volume 8 || Philip Kotler's Contributions to Marketing Theory and Practice

✍ Kotler, Philip 📂 Article 📅 2011 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 386 KB

[Review of Marketing Research] Special I

[Review of Marketing Research] Special Issue – Toward a Better Understanding of the Role of Value in Markets and Marketing Volume 9 || Review of Marketing Research

✍ , 📂 Article 📅 2012 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 151 KB

[Review of Marketing Research] Review of

[Review of Marketing Research] Review of Marketing Research: Special Issue – Marketing Legends Volume 8 || Reflections on a Scholarly Career: From Inside Out and Back Again

✍ Bagozzi, Richard P. 📂 Article 📅 2011 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 431 KB

[Review of Marketing Research] Volume 7

[Review of Marketing Research] Volume 7 || Introduction: Analyzing Accumulated Knowledge and Influencing future Research

✍ Malhotra, Naresh K. 📂 Article 📅 2010 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 119 KB

This Volume Provides Case Studies, Analysis And Frameworks, Reviews Key Studies And Techniques, Offers Theoretical Explanations, Identifies Unanswered Questions And Research Opportunities, And Discusses Significant Managerial And Policy Implications As Well As Incorporating Insights From Multidiscip

[Review of Marketing Research] Volume 7

[Review of Marketing Research] Volume 7 || Internet channel conflict: Problems and solutions

✍ Anderson, Eric T. 📂 Article 📅 2010 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 252 KB

This Volume Provides Case Studies, Analysis And Frameworks, Reviews Key Studies And Techniques, Offers Theoretical Explanations, Identifies Unanswered Questions And Research Opportunities, And Discusses Significant Managerial And Policy Implications As Well As Incorporating Insights From Multidiscip