Satisfaction in choice as a function of
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Elena Reutskaja; Robin M. Hogarth
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Article
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2009
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John Wiley and Sons
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English
β 75 KB
π 1 views
## Abstract People are typically thought to be better off with more choices, yet often prefer to choose from few alternatives. By considering the perceived benefits and costs of choice, it is proposed that satisfaction from choice is an inverted Uβshaped function of the number of alternatives. This