Retailers’ Price Positioning and the Motivational Profiling of Store-Brand Shoppers: The Case of Spain

✍ Scribed by González-Benito, Óscar; Martos-Partal, Mercedes; Fustinoni-Venturini, Mariana

• Book ID: 121875205
• Publisher: John Wiley and Sons
• Year: 2014
• Tongue: English
• Weight: 211 KB
• Volume: 31
• Category: Article
• ISSN: 0742-6046
• DOI: 10.1002/mar.20680