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Retailer Pricing and Competitive Effects

✍ Scribed by Praveen Kopalle; Dipayan Biswas; Pradeep K. Chintagunta; Jia Fan; Koen Pauwels; Brian T. Ratchford; James A. Sills

Book ID
113752290
Publisher
Elsevier Science
Year
2009
Tongue
English
Weight
476 KB
Volume
85
Category
Article
ISSN
0022-4359

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πŸ“œ SIMILAR VOLUMES

Resale price maintenance contracts with
Resale price maintenance contracts with retailer sales effort: Effect of flexibility and competition
✍ Haresh Gurnani; Yi Xu πŸ“‚ Article πŸ“… 2006 πŸ› John Wiley and Sons 🌐 English βš– 284 KB

## Abstract In Resale Price Maintenance (RPM) contracts, the manufacturer specifies the resale price that retailers must charge to consumers. We study the role of using a RPM contract in a market where demand is influenced by retailer sales effort. First, it is well known that RPM alone does not pr