𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Retail competition and cooperative advertising

✍ Scribed by Xiuli He; Anand Krishnamoorthy; Ashutosh Prasad; Suresh P. Sethi

Publisher
Elsevier Science
Year
2011
Tongue
English
Weight
333 KB
Volume
39
Category
Article
ISSN
0167-6377

No coin nor oath required. For personal study only.

✦ Synopsis

We consider a cooperative advertising channel consisting of a manufacturer selling its product through a retailer in competition with another independent retailer. The manufacturer subsidizes its retailer's advertising only when a certain threshold is positive. Moreover, the manufacturer's support for its retailer is higher under competition than in its absence.

πŸ“œ SIMILAR VOLUMES

Cooperation and competition
Cooperation and competition
✍ Marina Roseman πŸ“‚ Article πŸ“… 1981 πŸ› John Wiley and Sons 🌐 English βš– 115 KB

## Abstract Faculty self‐interest in the graduate school gives a prospective teacher second thoughts about entering the teaching profession.

Semi-structural models of advertising co
Semi-structural models of advertising competition
✍ Joris Pinkse; Margaret Slade πŸ“‚ Article πŸ“… 2007 πŸ› John Wiley and Sons 🌐 English βš– 166 KB

## Abstract We propose a semi‐structural discrete‐choice model that can be used to estimate static or dynamic decision rules. It is particularly useful in strategic contexts when games involve a rich set of choices, when private information is correlated, and when one wants to uncover the effect of

Substantial customer considerations in r
Substantial customer considerations in retail competition
✍ Smith, William H. πŸ“‚ Article πŸ“… 2007 πŸ› John Wiley and Sons βš– 348 KB

## Substantial Customer Considerations in Retail Competition he Committee on Electricity of the National T Association of Regulatory Utility Commissioners (NARUC) has been studying various aspects of retail electric competition. Its Customer Choice Working Group, under the leadership of Chairman J