Head in the clouds or feet on the ground
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William Pendergast; J. Michael Geringer
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Article
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2012
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John Wiley and Sons
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English
⚖ 157 KB
## Abstract In response to recent articles examining the current state and future direction of international business (IB) research, this article directly surveys CEOs of the largest Fortune 500 companies to solicit their views about university‐based IB research and to identify the most significant