𝔖 Bobbio Scriptorium
✦   LIBER   ✦

“Head in the clouds or feet on the ground?” A response from Mexico

✍ Scribed by Jaime Alonso Gómez

Book ID
104601062
Publisher
John Wiley and Sons
Year
2012
Tongue
English
Weight
108 KB
Volume
54
Category
Article
ISSN
1096-4762

No coin nor oath required. For personal study only.

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Head in the clouds or feet on the ground
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## Abstract In response to recent articles examining the current state and future direction of international business (IB) research, this article directly surveys CEOs of the largest Fortune 500 companies to solicit their views about university‐based IB research and to identify the most significant