✦ LIBER ✦

Research's place in the marketing budget

✍ Scribed by A. Parasuraman

Book ID: 115809133
Publisher: Elsevier Science
Year: 1983
Tongue: English
Weight: 400 KB
Volume: 26
Category: Article
ISSN: 0007-6813
DOI: 10.1016/0007-6813(83)90078-2

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Research in the market-place

✍ Nelkin, Dorothy 📂 Article 📅 1985 🏛 Nature Publishing Group 🌐 English ⚖ 131 KB

Market research in the guided market pla

Market research in the guided market place

✍ Gross, Andrew 📂 Article 📅 1973 🏛 Wiley (John Wiley & Sons) ⚖ 204 KB

The marketing manager's view of Marketin

The marketing manager's view of Marketing research

✍ Danny N. Bellenger 📂 Article 📅 1979 🏛 Elsevier Science 🌐 English ⚖ 538 KB

Place marketing in Europe

✍ Gert-Jan Hospers 📂 Article 📅 2004 🏛 Springer-Verlag 🌐 English ⚖ 919 KB

RESEARCH IN THE BUDGET

✍ Hashiehbaf, A.; Romano, G.P. 📂 Article 📅 1944 🏛 The Lancet 🌐 English ⚖ 210 KB

Metaphor's validity in marketing researc

Metaphor's validity in marketing research

✍ Sonia Capelli; Alain Jolibert 📂 Article 📅 2009 🏛 John Wiley and Sons 🌐 English ⚖ 75 KB

## Abstract Using metaphor is widespread in management and marketing because it provides creativity. However, metaphor's validity is seldom investigated. This article offers an analysis of the validity of metaphor using three steps: (1) analysis of the metaphor's source concept, (2) analysis of the