## Abstract The presence of consumers and companies in the virtual worlds has increased in recent years. It is predicted that 80% of active Internet consumers and Fortune 500 companies will have an avatar or presence in a virtual community, including social networks, by the end of 2011 (eMarketer,
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Researching consumers in virtual worlds: a cyberspace odyssey
β Scribed by Dr Miriam Catterall; Pauline Maclaran
- Publisher
- John Wiley and Sons
- Year
- 2002
- Tongue
- English
- Weight
- 171 KB
- Volume
- 1
- Category
- Article
- ISSN
- 1472-0817
- DOI
- 10.1002/cb.68
No coin nor oath required. For personal study only.
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## Introduction, Background, and Research Questions Over the past few years, reference and information services have increasingly moved away from library reference desks and away from libraries' print collections out into the virtual world. A number of studies have examined virtual reference servi