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Research methods for business : a skill-building approach

✍ Scribed by Uma Sekaran

Publisher
John Wiley & Sons
Year
2003.
Tongue
English
Leaves
466
Edition
4
Category
Library
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✦ Synopsis

Introduction to Research --
Scientific Investigation --
Technology and Business Research --
The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition --
The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis Development --
The Research Process: Step 6: Elements of Research Design --
Experimental Designs --
Measurement of Variables: Operational Definition and Scales --
Measurement: Scaling, Reliability, Validity --
Data Collection Methods --
Sampling --
Data Analysis and Interpretation --
The Research Report --
Managerial Decision Making and Research --
Module: A Refresher on Some Statistical Terms and Tests.

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