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Research Methods for Business: A Skill Building Approach

✍ Scribed by Uma Sekaran


Publisher
Wiley
Year
2002
Tongue
English
Leaves
466
Edition
4th Edition
Category
Library

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✦ Synopsis


Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book.
The issues in cross-national research in sampling and data collection are thoroughly discussed.
The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.


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