Research Methods and Data Analysis for Business Decisions: A Primer Using SPSS (Classroom Companion: Business)

✍ Scribed by James E. Sallis, Geir Gripsrud, Ulf Henning Olsson, Ragnhild Silkoset

• Publisher: Springer
• Year: 2021
• Tongue: English
• Leaves: 264
• Edition: 1st ed. 2021
• Category: Library

✦ Synopsis

This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.