This accessible, practice-oriented and compact text provides a hands-on introduction to the principles of market research. Using the market research process as a framework, the authors explain how to collect and describe the necessary data and present the most important and frequently used quantitat
Statistical Methods for Practice and Research: A Guide to Data Analysis Using SPSS
β Scribed by Ajai S. Gaur, Sanjaya S. Gaur
- Publisher
- SAGE Publications
- Year
- 2009
- Tongue
- English
- Leaves
- 172
- Edition
- Second Edition
- Category
- Library
No coin nor oath required. For personal study only.
β¦ Synopsis
This book is designed to help the managers and researchers in solving statistical problems using SPSS and to help them understand how they can use various statistical tools for their own research problems. SPSS is a very powerful and user friendly computer package for data analyses. It can take data from most other file-types and generate tables, charts, plots, and descriptive statistics, and conduct complex statistical analyses. This book will help students, business managers, academics as well as practicing researchers to solve statistical problems using the latest version of SPSS (16.0). After providing a brief overview of SPSS and basic statistical concepts, the book covers: Descriptive statistics t-tests, chi-square tests, and ANOVACorrelation analysisMultiple and logistics regressionFactor analysis and testing scale reliabilityAdvanced data handling
β¦ Table of Contents
Contents......Page 8
Preface......Page 12
Acknowledgements......Page 14
Introduction to SPSS......Page 16
Basic Statistical Concepts......Page 29
Summarizing Data: Descriptive Statistics......Page 38
Comparing Means: One or Two Samples t-Tests......Page 53
Comparing Means: Analysis of Variance......Page 68
Chi-Square Test of Independence for Discrete Data......Page 92
Correlation Analysis......Page 100
Multiple Regression......Page 109
Logistic Regression......Page 122
Data Reduction and Scale Reliability: Factor Analysis......Page 132
Advanced Data Handling in SPSS......Page 153
Bibliography......Page 171
About the Authors......Page 172
β¦ Subjects
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