Research Methodologies for Business Management

✍ Scribed by Vanessa Ratten

• Publisher: Routledge
• Year: 2023
• Tongue: English
• Leaves: 159
• Category: Library

✦ Synopsis

Most existing research methodologies texts take a more general approach or are edited books of previously published articles or chapters written by different authors. This book, written by a business management scholar, covers the fundamentals of business management research and its methodologies in a seamless, unified manner.

The book offers up-date methodologies and accessible explanations of the research process. It starts with advances in business management research methodology and gives a thorough overview on the different levels of analysis in the field. It builds upon the knowledge by examining both qualitative and quantitative research methodologies in the context of business management. It also goes over the use of machine learning and other technological advances like AI in research and data collection, as well as how the United Nations sustainable development goals are being considered by researchers.

This book will help business management students and junior researchers quickly build an essential base of knowledge and gain a strategic advantage in publishing and reviewing business related research.

✦ Table of Contents

Cover
Half Title
Endorsement
Title Page
Copyright Page
Table of Contents
Tables
Preface
Acknowledgements
1 Advances in Business Management Research Methodology
Introduction
Learning Objectives
What Is Research?
Access to Data
Mixed Methods Research
Research Designs
Innovation in Research Methods
Large-Scale Research Projects
Methodological Appendices
Theory Development
Credibility of Scientific Findings
Guidelines
Developing Expertise
Pitch
Checklist
Conclusion
Review Questions
Suggested Activities
Web Exercise
Multiple Choice Questions
References
2 Levels of Analysis in Business Management Research
Introduction
Learning Objectives
Usage of Different Levels of Analysis
Self-Awareness
Thematic Analysis
Writing a Research Proposal
Types of Research Approaches
Exploratory Research
Descriptive Research
Theoretical Research
Experimental Research
Simulation Research
Analytical Research
Creative Research
Theory-Driven Research
Participant-Centred Approach
Recognition of Power Dynamic and Social Location
Choosing a Field Site
Memory Work
Guidelines
Developing Expertise
Pitch
Checklist
Conclusion
Review Questions
Suggested Activities
Debate Question
Web Exercise
Multiple Choice Questions
References
3 Designing Effective Business Management Research Studies
Introduction
Finding Information
Developing Conceptual Articles
Productivity in Academic Writing
References
Peer Review
The Process of Writing
Guidelines
Developing Expertise
Quality of Scholarship
Pitch
Different Types of Title
Structure of a Research Paper
Checklist
Conclusion
Review Questions
Suggested Activity
Web Exercise
Multiple Choice Questions
References
4 Qualitative Business Management Research Methodologies
Introduction
Learning Objectives
Qualitative Data
Reason for Qualitative Research
Qualitative Research Philosophy
Qualitative Data Analysis
Qualitative Data Collection
Case Studies
Ethnography
Participant-Centred Approach
Netnography
Guidelines
Pitch
Checklist
Conclusion
Review Questions
Suggested Activity
Web Exercise
Multiple Choice Questions
References
5 Conducting Interviews and Focus Groups
Introduction
Learning Objectives
Interviewing Techniques
Obtaining Contextual Information
Open-ended Questions
Interviewing Through Verbal Histories
Group Interviews
Telephone Interviews
Email Interviews
Go-along Interviews
Focus Groups
Guidelines
Pitch
Checklist
Conclusion
Review Questions
Web Exercise
Multiple Choice Questions
References
6 Qualitative Data Analysis
Introduction
Learning Objectives
Role of Qualitative Research
Data Analysis
Coding Data
Gioia Methodology
Manual Content Analysis
Social Listening Analysis
Using Drawings in Research
Using Photographs in Research
Guidelines
Pitch
Checklist
Conclusion
Review Questions
Suggested Activity
Web Exercise
Multiple Choice Questions
References
7 Quantitative Business Management Research Methodologies
Introduction
Learning Objectives
Surveys and Questionnaire Design
Analytics
Experiments
Bias in Research Studies
Social Network Analysis
Structural Equation Modelling
Cognitive Mapping
Fuzzy Set Qualitative Comparative Analysis
Guidelines
Developing Expertise
Pitch
Checklist
Conclusion
Review Questions
Suggested Activities
Web Exercise
Multiple Choice Questions
References
8 Bibliometrics and Literature Reviews in Business Management
Introduction
Learning Objectives
Systematic Literature Reviews
How to Conduct a Literature Review
Critical Literature Reviews
Meta Analysis
Bibliometrics
Pitch
Guidelines
Developing Expertise
Checklist
Conclusion
Review Questions
Suggested Activity
Web Exercise
Multiple Choice Questions
References
9 United Nations Sustainable Development Goals and Research Engagement
Introduction
Learning Objectives
Sustainable Development Goals
No Poverty
Zero Hunger
Good Health and Wellbeing
Quality Education
Gender Equality
Clean Water and Sanitation
Affordable and Clean Energy
Decent Work and Economic Growth
Industry, Innovation and Infrastructure
Reduced Inequalities
Sustainable Cities and Communities
Responsible Consumption and Production
Climate Action
Life Below Water
Life On Land
Peace, Justice and Strong Institutions
Partnerships for the Goals
Checklist
Research Engagement and Impact
Engaging in Impactful Research
Academic Entrepreneurship
Guidelines
Developing Expertise
Pitch
Suggested Activities
Web Exercise
Conclusion
Review Questions
Multiple Choice Questions
References
10 Artificial Intelligence and Machine Learning
Introduction
Learning Objectives
Origins of Artificial Intelligence
Digital Transformation of Research
Artificial Intelligence and Human Interaction
Types of Digital Technologies
Machine Learning
Immersive Technologies
Storytelling
Neurophysiological Research Methods
EEG and ERP
fMRI
fNIRS
MEG
PET
SST
TMS
Biological Research Methods
Eye Tracking
Facial Expression
Skin Conductance Response
Heart Rate
Guidelines
Developing Expertise
Pitch
Checklist
Conclusion
Review Questions
Suggested Activity
Web Exercise
Multiple Choice Questions
References
Index