Business Research Methodology

✍ Scribed by T. N. Srivastava; Shailaja Rego

Publisher: Tata McGraw-Hill Education
Year: 2011
Tongue: English
Leaves: 677
Series: Information Processing
Category: Library

No coin nor oath required. For personal study only.

✦ Table of Contents

Cover
Contents
Chapter 1: Introduction—Scope and Applications of Research
Chapter 2: Concepts and Tools for Business Research
Chapter 3: Research Process
Chapter 4: Research Design
Chapter 5: Measurement Scales
Chapter 6: Primary and Secondary Data and Their Sources
Chapter 7: Collection and Preparation of Data
Chapter 8: Presentation of Data
Chapter 9: Basic Analysis of Data
Chapter 10: Simple Correlation andRegression
Chapter 11: Statistical Inference
Chapter 12: Analysis of Variance
Chapter 13: Non-Parametric Tests
Chapter 14: Multivariate Statistical Techniques
Chapter 15: Report Writing
Chapter 16: Ethics in Business Research
Appendix I Indicative Topics for Business Research
Appendix II Excel- A Tool for Statistical Analysis
Appendix III Introduction to IBM SPSS Statistics 18
Glossary
References
Statistical Tables
Answer Exercise
Answer Objective
BRMSrivastavaIndex
Untitled

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