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[Research in Consumer Behavior] Research in Consumer Behavior Volume 12 || Consuming cool: Behind the unemotional mask

✍ Scribed by Belk, Russell W.

Book ID
126933748
Publisher
Emerald Group Publishing Limited
Year
2010
Tongue
English
Weight
333 KB
Volume
10.1108/S0885-2111(2010)12
Category
Article
ISBN
0857244442
ISSN
0885-2111

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"Research in Consumer Behavior" presents cutting-edge consumer research, whether empirical or conceptual, qualitative or quantitative. The majority of papers in this volume have been selected from the best papers at the 2011 Consumer Culture Theory Conference held in Chicago Illinois in July, 2011.