[Research in Consumer Behavior] Research in Consumer Behavior Volume 12 || Cue congruency and product involvement effects on generation y attitudes

✍ Scribed by Belk, Russell W.

• Book ID: 125542291
• Publisher: Emerald Group Publishing Limited
• Year: 2010
• Tongue: English
• Weight: 190 KB
• Volume: 10.1108/S0885-2111(2010)12
• Category: Article
• ISBN: 0857244442
• ISSN: 0885-2111
• DOI: 10.1108/S0885-2111(2010)0000012006