๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Research heads discuss impact of Framework

โœ Scribed by Abbott, Alison


Book ID
109783238
Publisher
Nature Publishing Group
Year
1993
Tongue
English
Weight
294 KB
Volume
361
Category
Article
ISSN
0028-0836

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## Abstract Some charity organisations are turning to charity brand status, not only in terms of a name and logo but more importantly in terms of communicating value and meaning to their stakeholders. Brand orientation is described in this paper as the extent to which charity organisations regard t