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✦   LIBER   ✦

Relationships and networks in marketing: International perspectives

✍ Scribed by Saeed Samiee

Publisher
John Wiley and Sons
Year
2000
Tongue
English
Weight
88 KB
Volume
42
Category
Article
ISSN
1096-4762

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Buying and selling are often goal-directed activities, but until recently little effort has been devoted to the specification of how decision makers select and strive for goals. The articles in this issue explore a number of specific ways that goals enter market behavior. One way concerns how goals