𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Power relationships and relationship enhancers, especially in gift marketing

✍ Scribed by Martin Evans


Publisher
John Wiley and Sons
Year
2003
Tongue
English
Weight
34 KB
Volume
3
Category
Article
ISSN
1472-0817

No coin nor oath required. For personal study only.


πŸ“œ SIMILAR VOLUMES


Relationship marketing in consumer marke
✍ Campbell, Alexandra J. πŸ“‚ Article πŸ“… 1997 πŸ› John Wiley and Sons βš– 177 KB πŸ‘ 2 views

Businesses using direct marketing as the basis upon which to engage in relationship building must proceed in a manner that acknowledges and minimizes consumer concerns about privacy. This study reports the results of an exploratory investigation of consumer and direct marketers' attitudes in one Can

Associative and competitive indirect sel
✍ ASTRID SCHÜTZ; DIANNE M. TICE πŸ“‚ Article πŸ“… 1997 πŸ› John Wiley and Sons 🌐 English βš– 171 KB πŸ‘ 1 views

Subjects wrote (free-format) descriptions of themselves and of their romantic partners. Selfesteem and publicness moderated these descriptions. In addition to a tendency of high selfesteem subjects to avoid self-derogatory statements more than low self-esteem subjects, qualitative differences in fav

An examination of linear and nonlinear c
✍ Fujihara, Roger A.; MougouοΏ½, Mbodja πŸ“‚ Article πŸ“… 1997 πŸ› John Wiley and Sons 🌐 English βš– 277 KB πŸ‘ 2 views

article examines the relationship between returns and trading volume for three petroleum futures contracts. Using daily data on futures prices and trading volume, the study first tests for linear causality between returns and volume. The results of this linear causality test show that futures return