𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Relationship marketing: The strategy continuum

✍ Scribed by Christian Grönroos


Book ID
112929423
Publisher
Sage Publications
Year
1995
Tongue
English
Weight
429 KB
Volume
23
Category
Article
ISSN
0092-0703

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## Abstract We discuss here the importance of the marketing operations interface and our motivations in creating this special issue. We also evaluate and summarize the papers presented in this special issue, and present our observations on how the study of this interface has methodologically evolve