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Relationship marketing, audience retention and performing arts organisation viability

✍ Scribed by Ruth Rentschler; Jennifer Radbourne; Rodney Carr; John Rickard


Book ID
102556738
Publisher
John Wiley and Sons
Year
2002
Tongue
English
Weight
210 KB
Volume
7
Category
Article
ISSN
1465-4520

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## Abstract This exploratory study researches and analyzes the empirical effects of financial levels of government support and marketing practices on the financial health of nonprofit performing arts organizations. Declining government subsidies and increasing competition from non‐traditional sourc