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Relationship Between Consumer Preferences and Value Propositions: A Study of Residential Product

✍ Scribed by Rahadi, R.Aswin; Wiryono, Sudarso Kaderi; Koesrindartoto, Deddy P.; Syamwil, Indra Budiman

Book ID
119360659
Publisher
Elsevier
Year
2012
Tongue
English
Weight
538 KB
Volume
50
Category
Article
ISSN
1877-0428

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The role of consumers' belief-value structures was investigated in the context of residential preferences and simulated residential choices by means of'a questionnaire answered by 36 adult Swedish respondents. Three models with different assumptions concerning how beliefs about the attainment of lif