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Reflections on the Information Overload Paradigm in Consumer Decision Making

✍ Scribed by Naresh K. Malhotra


Book ID
125496938
Publisher
University of Chicago Press
Year
1984
Tongue
English
Weight
288 KB
Volume
10
Category
Article
ISSN
0093-5301

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## Abstract As more and more consumers become part of the net population, retailers and manufacturers as well as dot‐com storefronts are touting consumers by providing an ever‐increasing amount of product information. Their long‐term survival and profitability may be determined by how much and how