๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Refinement and re-assessment of the consumer decision-making style instrument

โœ Scribed by Vanessa Prier Wickliffe

Book ID
117686969
Publisher
Elsevier Science
Year
2004
Tongue
English
Weight
149 KB
Volume
11
Category
Article
ISSN
0969-6989

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This article examines the power of demographics, purchase histories, and consumer decision-making styles to predict catalog loyalty behavior. Based on data from t w o surveys of women's apparel catalog item buyers, the study finds that repeat-prone customers are distinguishable from switchers on sev