Reconstruing place image: A case study of its role in destination market research

Expanding the role of institutional rese

Expanding the role of institutional research at small private universities: A case study in enrollment management using data mining

✍ Christopher M. Antons; Elliot N. Maltz 📂 Article 📅 2006 🏛 John Wiley and Sons ⚖ 320 KB 👁 1 views

## Abstract This case study documents a successful application of data‐mining techniques in enrollment management through a partnership between the admissions office, a business administration master's‐degree program, and the institutional research office at Willamette University (Salem, Oregon).