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Expanding the role of institutional research at small private universities: A case study in enrollment management using data mining

✍ Scribed by Christopher M. Antons; Elliot N. Maltz


Publisher
John Wiley and Sons
Year
2006
Weight
320 KB
Volume
2006
Category
Article
ISSN
0271-0579

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✦ Synopsis


Abstract

This case study documents a successful application of data‐mining techniques in enrollment management through a partnership between the admissions office, a business administration master's‐degree program, and the institutional research office at Willamette University (Salem, Oregon).