𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Radical Brand Extensions and Consumer Profile – A New Perspective on Innovation and Consumer Innovativeness

✍ Scribed by Claudiu-Cătălin, Munteanu; Dorian-Laurenţiu, Florea

Book ID
121511299
Publisher
Elsevier
Year
2014
Tongue
English
Weight
198 KB
Volume
109
Category
Article
ISSN
1877-0428

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

A structural look at consumer innovative
A structural look at consumer innovativeness and self-congruence in new product purchases
✍ Kelly O. Cowart; Gavin L. Fox; Andrew E. Wilson 📂 Article 📅 2008 🏛 John Wiley and Sons 🌐 English ⚖ 140 KB

## Abstract Consumer innovativeness and new product purchasing literatures are replete with solid yet unrelated theories that have not been considered simultaneously as part of a larger psychological framework. This oversight limits the ability of practitioners to effectively target the valuable co