✦ LIBER ✦

Quantitative Marketing and Marketing Management || Brand Loyalty vs. Loyalty to Product Attributes

✍ Scribed by Diamantopoulos, Adamantios; Fritz, Wolfgang; Hildebrandt, Lutz

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Brand Communities and New Product Adopti

✍ Thompson, Scott A; Sinha, Rajiv K 📂 Article 📅 2008 🏛 American Marketing Association 🌐 English ⚖ 110 KB

[IEEE 2008 International Conference on M

✍ Li, Xing-wen; Zhang, Ming-li 📂 Article 📅 2008 🏛 IEEE ⚖ 298 KB

Stochastic modelling of human exposure t

✍ Catherine Leclercq; Davide Arcella; Cinzia Le Donne; Raffaela Piccinelli; Stefan 📂 Article 📅 2003 🏛 Elsevier Science 🌐 English ⚖ 357 KB