Qualitative Marketing Research: A Cultural Approach

✍ Scribed by Johanna Katarina Moisander, Professor Anu Valtonen

Publisher: Sage Publications Ltd
Year: 2006
Tongue: English
Leaves: 240
Series: Introducing Qualitative Methods series
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory.

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