Marketing Research: A Practical Approach

Project Marketing: A Practical Approach

📁 Project Marketing: A Practical Approach

✍ Milind Trivikram Phadtare 📂 Library 📅 2022 🏛 Routledge 🌐 English

This book is a comprehensive and practical guide to project marketing – a crucial aspect of businesses worldwide. It encompasses a variety of key infrastructure projects such as roads, airports, ports, power, irrigation, commercial, and industrial buildings.The volume:</

Digital marketing: a practical approach

📁 Digital marketing: a practical approach

✍ Alan Charlesworth 📂 Library 📅 2018 🏛 Routledge 🌐 English

As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functional aspects of this dynamic subject, Digital Marketing: A Practical Approach provides a step-by-step guide to implementing the key aspects of online market

Operations Research: A Practical Approac

📁 Operations Research: A Practical Approach

✍ Michael W. Carter, Camille C. Price, Ghaith Rabadi 📂 Library 📅 2019 🏛 CRC Press 🌐 English

Operations Research: A Practical Introduction is just that: a hands-on approach to the field of operations research (OR) and a useful guide for using OR techniques in scientific decision making, design, analysis and management. The text accomplishes two goals. First, it provides readers with an intr

Qualitative Marketing Research: A Cultur

📁 Qualitative Marketing Research: A Cultural Approach

✍ Johanna Katarina Moisander, Professor Anu Valtonen 📂 Library 📅 2006 🏛 Sage Publications Ltd 🌐 English

Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informe

Qualitative Marketing Research: A Cultur

📁 Qualitative Marketing Research: A Cultural Approach

✍ Johanna Katarina Moisander, Professor Anu Valtonen 📂 Library 📅 2006 🏛 Sage Publications Ltd 🌐 English

Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informe

Introduction to Sport Marketing: A Pract

📁 Introduction to Sport Marketing: A Practical Approach

✍ Aaron Smith 📂 Library 📅 2008 🏛 Butterworth-Heinemann 🌐 English

Introduction to Sport Marketing is a highly accessible text that presents the key principles and tools of sport marketing. Written by an expert in sport management and marketing, it combines clear explanations with case studies, exercises, web-based activities and illustrations, highlighting the tec