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Purchase timing models in marketing: a review

✍ Scribed by Kai Kopperschmidt; Winfried Stute

Book ID
106292746
Publisher
Springer-Verlag
Year
2008
Tongue
English
Weight
469 KB
Volume
93
Category
Article
ISSN
1863-8171

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## Abstract Purchase timing of households is usually modeled at the category level. However, many potential explanatory variables are observed at the brand level. To explain interpurchase times one has to either construct category‐level measures of marketing efforts, or integrate the model with a m