๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Purchase Decisions of Greek Consumers: An Empirical Study

โœ Scribed by Papafotikas, Iason; Chatzoudes, Dimitrios; Kamenidou, Irene

Book ID
122116723
Publisher
Elsevier
Year
2014
Tongue
English
Weight
363 KB
Volume
9
Category
Article
ISSN
2212-5671

No coin nor oath required. For personal study only.

๐Ÿ“œ SIMILAR VOLUMES

Consumersโ€™ attitudes toward direct marke
Consumersโ€™ attitudes toward direct marketing and purchase intentions: An empirical investigation
โœ Syed H. Akhter; Srinivas Durvasula ๐Ÿ“‚ Article ๐Ÿ“… 1991 ๐Ÿ› John Wiley and Sons โš– 769 KB

Researchers have suggested that attitudes toward the three elements of direct marketing such as source, mode, and response channel, play a significant role in influencing consumers' intentions to purchase directly marketed products. This study (a) examines and provides support for the influence of c