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An empirical investigation of online consumer purchasing behavior

✍ Scribed by Ahuja, Manju; Gupta, Babita; Raman, Pushkala

Book ID
121289224
Publisher
Association for Computing Machinery
Year
2003
Tongue
English
Weight
239 KB
Volume
46
Category
Article
ISSN
0001-0782

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Researchers have suggested that attitudes toward the three elements of direct marketing such as source, mode, and response channel, play a significant role in influencing consumers' intentions to purchase directly marketed products. This study (a) examines and provides support for the influence of c