Public Relations Techniques That Work

✍ Scribed by Jim Dunn

• Publisher: Thorogood Publishing
• Year: 2001
• Tongue: English
• Leaves: 155
• Series: Business Action Pocketbooks
• Category: Library

✦ Synopsis

Written with wit and insight, this collection of pocket-sized business strategy books leads managers and workers on a trek to success. Designed in an easy-to-navigate format similar to a travel book, each Pocketbook gives an introductory overview of a single topic, followed by 15-20 sections describing particular aspects of that topic in detail. Each section is punctuated with helpful checklists to keep readers on track. Both the businessperson with experience as well as the manager just starting out will benefit from these thoughtful and well-researched guides.

✦ Table of Contents

Business Action Pocketbooks......Page 5
The author......Page 9
Contents......Page 11
Introduction......Page 15
1 The nature of public relations......Page 17
2 The role and function of a PRO......Page 27
3 Costing PR......Page 39
4 How to deal with the media – Dunn’s golden rules......Page 45
5 Setting up and operating the PR office......Page 55
6 Preparing feature articles......Page 77
7 Public relations photography......Page 87
8 Press conferences, media events and interviews......Page 97
9 Be effective on radio or television......Page 111
10 PR on a small budget......Page 123
11 New product launches......Page 129
12 Crisis public relations: How to handle emergencies......Page 135