Strategic Communications in Russia: Publ
✍ Katerina Tsetsura, Dean Kruckeberg
📂 Library
📅 2020
🏛 Routledge
🌐 English
✦ LIBER ✦
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Public Relations and Advertising in Close-Up
✍ Scribed by Захарова Е.В. Ульянишева Л.В.
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- English
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- 207
- Category
- Library
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✦ Synopsis
Учебное пособие для студ. высш. учеб. заведений с аудиодиском. – М: Изд-во ИМПЭ-ПАБЛИШ, 2004. – 272 с.
Пособие является второй частью учебного пособия Welcome to the World of Public Relations (издано в 2001 г., переиздано в 2002 и 2003 гг. в связи с повышенным спросом).Книга состоит из трех разделов и приложения (аудиодиск с записями тематических диалогов и текстов, начитанных носителями языка). Аудиоматериал снабжен лексическими упражнениями на проверку понимания прослушанных текстов и диалогов, имеющими целью развитие коммуникативных навыков.
Учебное пособие предназначено для студентов, обучающихся на гуманитарных специальностях высших учебных заведений, а также для всех, кому необходимо освоение специальной лексики, открывающей доступ к оригинальным источникам и дающей возможность осуществлять профессиональное общение в сфере PR и рекламы.Working with the media
Media dependence on public relations
Public relations dependence on the media
Areas of friction
Effective media relations
Crisis communication
Tips and background materials
Meeting the press
Getting on the editorial page
Advertising
Advantages and disadvantages of advertising
Types of public relations advertising
The basics of a print ad
Speakers and speeches
Speakers
The nature of a speech
Semispeeches
Speechwriting
✦ Subjects
Маркетинг, реклама, PR;Связи с общественностью
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