Mixed Media: Moral Distinctions in Journalism, Advertising, and Public Relations

✍ Scribed by Tom Bivins

Publisher: Routledge
Year: 2003
Tongue: English
Leaves: 242
Edition: 1
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

Developed for undergraduate courses in ethics, this textbook introduces students to the tools necessary for making moral and ethical decisions as both consumers and creators of mass media. The focus is on the areas of journalism, advertising, and public relations

📜 SIMILAR VOLUMES

Mixed Media: Moral Distinctions in Journ

📁 Mixed Media: Moral Distinctions in Journalism, Advertising, and Public Relations

✍ Thomas H. Bivins (Editor) 📂 Library 📅 2003 🌐 English

This text introduces readers to the tools necessary for making moral and ethical decisions regarding the use of mass media. The focus is on the three mass media industries most pervasive in today's society: the news media (journalism), advertising, and public relations. In his exploration of ethical

Mixed Media: Moral Distinctions in Journ

📁 Mixed Media: Moral Distinctions in Journalism, Advertising, and Public Relations

✍ Thomas H. Bivins (Editor) 📂 Library 🌐 English

Mixed Media: Moral Distinctions in Adver

📁 Mixed Media: Moral Distinctions in Advertising, Public Relations, and Journalism

✍ Tom Bivins, Thomas Bivins 📂 Library 📅 2023 🏛 Routledge 🌐 English

Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their professional disciplines. The fourth edition of this popular text features more recent ethical theories that acknowledg

Handbook of Research on New Media Applic

📁 Handbook of Research on New Media Applications in Public Relations and Advertising

✍ Elif Esiyok 📂 Library 📅 2020 🏛 IGI Global 🌐 English

As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Todays consumers have more awareness and diversi

Social Media Strategy: Marketing, Advert

📁 Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution

✍ Keith Quesenberry 📂 Library 📅 2019 🏛 Rowman & Littlefield Publishers 🌐 English

Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Second Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer has taken control. The consumer revolution is not about gi

Public Relations and Advertising in Clos

📁 Public Relations and Advertising in Close-Up

✍ Захарова Е.В. Ульянишева Л.В. 📂 Library 🌐 English

Учебное пособие для студ. высш. учеб. заведений с аудиодиском. – М: Изд-во ИМПЭ-ПАБЛИШ, 2004. – 272 с.<div class="bb-sep"></div>Пособие является второй частью учебного пособия Welcome to the World of Public Relations (издано в 2001 г., переиздано в 2002 и 2003 гг. в связи с повышенным спросом).