𝔖 Bobbio Scriptorium
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Psychographic profiles of media usage segments

✍ Scribed by Jesse E. Teel; William O. Bearden; Richard M. Durand


Book ID
112833012
Publisher
Sage Publications
Year
1977
Tongue
English
Weight
352 KB
Volume
5
Category
Article
ISSN
0092-0703

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This paper examines whether a segmentation of a large sample ðN ¼ 9495Þ of visitors to parks in Ontario, Canada in terms of the psychological push factor motive sensation seeking enables identification of differences between them in park-related attitudes and behaviours. A cluster analysis of indivi