Promoting Consumer's Participation in Virtual Brand Communities: A New Paradigm in Branding Strategy

✍ Scribed by Casaló, Luis V.; Flavián, Carlos; Guinalíu, Miguel

• Book ID: 121313364
• Publisher: Taylor and Francis Group
• Year: 2008
• Tongue: English
• Weight: 303 KB
• Volume: 14
• Category: Article
• ISSN: 1352-7266
• DOI: 10.1080/13527260701535236