An Explorative Study of Korean Consumer Participation in Virtual Brand Communities in Social Network Sites

✍ Scribed by Sung, Yongjun; Kim, Yoojung; Kwon, Ohyoon; Moon, Jangho

• Book ID: 125812762
• Publisher: Haworth Press Inc
• Year: 2010
• Tongue: English
• Weight: 172 KB
• Volume: 23
• Category: Article
• ISSN: 0891-1762
• DOI: 10.1080/08911762.2010.521115