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An Explorative Study of Korean Consumer Participation in Virtual Brand Communities in Social Network Sites

✍ Scribed by Sung, Yongjun; Kim, Yoojung; Kwon, Ohyoon; Moon, Jangho


Book ID
125812762
Publisher
Haworth Press Inc
Year
2010
Tongue
English
Weight
172 KB
Volume
23
Category
Article
ISSN
0891-1762

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