𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Project marketing and systems selling — in search of frameworks and insights

✍ Scribed by Bernd Günter; Andrea Bonaccorsi

Publisher
Elsevier Science
Year
1996
Tongue
English
Weight
443 KB
Volume
5
Category
Article
ISSN
0969-5931

No coin nor oath required. For personal study only.

✦ Synopsis

Business-to-business-marketing as a field of work for scientific research and for universitary curricula as well as management education has established itself in the past 20 years and is now a solid element in many institutions and countries. A rough view around that landscape shows that there is a certain progress of work in that field. But, still, a lot of problems and 'white spots' keep remaining.

Deficits to be registered from a scientific perspective are as follows:

In Search of Frameworks and Insights

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