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Profiling consumers: A study of Qatari consumers’ shopping motivations

✍ Scribed by Ahmad Jamal; Fiona Davies; Farooq Chudry; Mohamed Al-Marri

Book ID
116694797
Publisher
Elsevier Science
Year
2006
Tongue
English
Weight
267 KB
Volume
13
Category
Article
ISSN
0969-6989

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This article presents the results of a study of older consumers in which catalog users were compared with catalog nonusers. Using a national sample of over 700 older men and women, catalog users and nonusers were compared o n an array of psychographic, activity, and media-usage variables. Difference