Product Rejuvenation: A Less Risky Alternative to Product Innovation: Conrad Berenson and Iris Mohr-Jackson, Business Horizons (November–December 1994), pp. 51–57

• Book ID: 116151306
• Publisher: John Wiley and Sons
• Year: 1995
• Tongue: English
• Weight: 253 KB
• Volume: 12
• Category: Article
• ISSN: 0737-6782
• DOI: 10.1016/0737-6782(96)82976-6